Thank you for your interest in communicating with Best & Flanagan LLP through one of its lawyers or paralegals.

By sending the email (and any information contained therein), you understand and agree that no attorney-client relationship is created or exists between us.

If you are not already a client, please do not provide us with any information relating to your legal matter(s) without first speaking to one of our lawyers, as any information provided before we confirm that we are willing and able to consult with you about becoming a client, may not be privileged, confidential, or protected information, and could be used against you if we represent a party adverse to you.

The right to control the commercial use of a person’s identity has become a critical element in today’s high exposure marketing and advertising endeavors. Sponsorships, endorsements and social media are only some of the venues for which an individual’s name, image, photograph, voice, signature or other aspect of their often unique identity can be commercially leveraged or exploited. Best & Flanagan’s Intellectual Property team represents famous individuals and prominent businesses in leveraging, protecting and enforcing their publicity rights.

We have worked closely with celebrities and high profile individuals in the stewardship, licensing and protection of the full array of publicity rights. We negotiate comprehensive agreements that authorize and control the use of their name and likeness in connection with endorsing and marketing products and services, in a way that is consistent with their objectives and values. We also work with clients to police such rights, including unauthorized use of names and likeness. We aggressively defend our client’s legal rights in litigation in both state and federal court.

Where privacy is a concern, we work to protect the private lives and personal information of our high profile clients, and to keep a wall of separation between their public work and private lives.   


Our experience includes:

  • Endorsements and Testimonials
  • Intellectual Property and Licensing
  • Privacy Law
  • Reviewing ads, social media campaigns, and websites
  • Rights of privacy and Publicity and "Image Rights"
  • Social Media Law
  • Television and Film Productions Contracts 
  • Use of Music and Images in Advertising
Related Practices
Firm News
    Related Professionals
    P 612.341.9719
    P 612.349.5655