Greg Perleberg has over 25 years of legal and private sector experience handling a variety of IP related matters. He represents a broad array of clients in the technology, hospitality, and entertainment industries including software and hardware companies, food and beverage businesses (e.g., restaurants and breweries), entrepreneurs, filmmakers, and publishers and individual artists (e.g., musicians and writers).
Working at the intersection of business and technology, Mr. Perleberg advises clients on complex technology and commercial transactions, including information technology licensing, trademark and brand protection, copyrights, technology maintenance and services, technology development and customization, marketing and advertising, as well as manufacturing, supply, distribution, and other agreements for products and services. Mr. Perleberg has significant experience in digital and new media advising clients on internet, e-commerce and entertainment transactions. He also assists celebrities and athletes assert their right of publicity against those making unauthorized use of their images or likenesses, including internet domain name disputes, as well as helping clients with defamation and other privacy matters.
In addition to his legal experience, Mr. Perleberg spent over seven years working for IBM. In this position, he worked closely with software and hardware designers, marketing and sales teams, advertising agencies, and domestic and international strategic alliance partners gaining valuable insight and understanding of the business needs and pressures of both large and small companies.
Mr. Perleberg is a graduate of the Minnesota High Tech Association’s Ace Leadership Program, an initiative for next generation technology leaders. He is also active in the arts and entertainment community and is a member of the Board of Directors of the Minnesota Youth Symphonies.
- “Starting Your Own Brewery: Legal 101,” April 2015
- “Intellectual Property: Crowdfunding and Confidentiality for Tech Start‐Ups,” Tech Industry Bulletin, March/April 2015
- “Intellectual Property: Guidance to the Upstart Tech Company for Protecting IP Rights,” Tech Industry Bulletin, January/February 2015
- “Holiday Music: Who Picks Up the Tab?,” December 2013
- “Ten Key Legal Steps You Need to Take to Start Your Own Brewery,” The Growler, December 2012
- “Social Media and Consumer Reporting Website Abuse,” Upsize Minnesota, March, 2012
- “CEO Talk SOPA, PIPA,” Interview, FOX9 News, January 2012
- “Lawyer Chats Cell Phone Consumer Rights,” Interview, FOX9 News, October 2011
- “Registering Trademarks: Protecting Your Brand,” LawWatch, 2011
- “Groupon Lawsuit Could Cost Local Firms,” Interview, Minneapolis/St. Paul Business Journal, March 2011
- “Focus on Intellectual Property: Tips and Traps for the Upstart Business Owner,” LawWatch, 2010
- “Who Owns Your Work After You’re Laid Off?” Interview, JobTalk America, November 2010
- “Blue Skies Ahead? Fan Funding in Music, Theatre and Film,” Midwest Art, Entertainment & Sports Law Institute, May 2010
- “Intellectual Property Basics for Business Owners,” Interview, “The Advisors” (formerly Next Stage Business Radio Show), January 2010
- “The Importance of Businesses to Secure Their Intellectual Property,” INCubation Briefing®, January 2010
- “’Lights!, Camera! Action!’ The Art of the Deal, Midwest Art,” Entertainment & Sports Law Institute, April 2010
- “Have Intellectual Property, Now What?,” Women’s Business Minnesota, September 2005
- “Differentiating Your Law Firm through Technology,” The Clarion, Fall 2003
- “Net Without Wires,” Legal Tech Live!, February 2001
Events & Speaking Engagements
- SXSW Austin, TX, “Endorsements Facts & Fiction: Landing the Big Deal,” March 17, 2016.
- “Legal Bootstrapping 101: Tips for Start-up Businesses,” November 3, 2015
- Craft Brewers Guild, “The Do’s and Don’ts of Distribution Agreements and Building and Protecting Brand Equity,” July 2014
- Seminar for Start-Up Companies: Create It. Fund it. Protect It Commercialize It., February 2014.
- Panelist, “Commercializing, Exploiting and Maximizing Earning Potential from Music Composition,” U Star Music Conference, February 2014
- Adjunct Professor, McNally Smith College of Music, Copyright and Music Publishing, 2010 ‐ 2013
- “Intellectual Property Issues: E‐Commerce, Trademarks & More,” Women Entrepreneurs Conference, February 2011
- “Effusively Dealing with Contracts: In‐house and Law Firm Perspectives,” Minnesota State Bar Association, Corporate Counsel Section Presentation, April 2010
- “Making It Legal, Part II: Protecting Your Intellectual Property,” Women Entrepreneurs Conference, February 2010
- Adjunct Professor, Minnesota Paralegal Institute, Trademarks, 2009 ‐ 2010